=> 1. News From the Net => 2. Feature Article-"Google's AdSense Features" => 3. Webmaster Resources => 4. Promotional Resources => 5. Other Ezines of Interest => 6. Just for Fun or Useful => 7.E Books and Things of Interest to Publishers => 8. Freeware and Shareware to Download => 9.Subscribe/Remove Information *************************************** Hey Gang, Well, Thanksgiving will be here before you know it so if you haven't picked up your dead Turkey better get to the store. I wonder if Turkeys know they're wanted this time of year. Maybe they talk amongst themselves about how the humans will be coming to eat them so they better save themselves while they can. Hey, stranger things have been known to happen, right? Why is it that people make a big deal out of eating Turkey on Thanksgiving when you can buy one anytime of the year for your dining enjoyment. But people really don't. I mean, is there a law that says one can only consume one once a year? (LOL) In case you're wondering my house is still a mess from the fire and it looks as if we will be spending Christmas in this mess of boxes. The insurance company is dragging their feet and it's all very time consuming. I'm thinking of switching companies when this disaster is over so if anyone can recommend a good Insurance company I'm all ears. It's been pretty chilly lately but still no sign of snow. Teddy Bear thinks that's a good thing due to the fact he has 0 body fat. He doesn't handle the cold at all mostly stays in bed all day hiding under the covers for warmth. He's been asking me for a long time now to move to a warmer climate. I can't say I blame him. 0 body fat must be tough but I sure would like to have that problem <grin>. I've been pretty busy behind the scenes launching my latest f-r-e-e ebook with a site to go along with it. You can download the ebook and there's also an e-course you can register for that will teach you how to promote and market your site. You'll find both of them available at my latest creation http://WebSiteTrafficPlan.com I'd really like to see you over at the discussion board. Please give me your thoughts at http://www.merlesworld.com/webbbs/ Don't forget to bookmark the Blog. You'll want to pay an occasional visit for extra goodies I find. http://merlesworld.blogspot.com/ This week's winner for a free ad is...Brian Smith. For your own chance to win fill in the survey. You'll find the link at the very bottom of this ezine. A winner is pulled twice a month. Enter now. Thanks for joining me, let's get to the good stuff. If you have any comments you can send them to Me. Merle http://www.MerlesWorld.com http://www.EzineAdAuction.com http://www.MCPromotions.com

Increase Your Email Open Rate
http://tinyurl.com/6rhkw

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Ingenio Inks Pay-Per-Call Partnership
http://tinyurl.com/4za6w

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Google Launches Program for Ad Pros
http://tinyurl.com/5clu2
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Google gives Gmail POP3 support
http://www.thestandard.com/internetnews/000586.php

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A Blogger Gets Visit from Secret Service
http://www.theinquirer.net/?article=19469

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"Are You Utilizing All the Features of Google Adsense?"

By Merle

Many website owners know that Google's Adsense
program is a great way to show targeted ads on
your site and make money at the same time.

Google offers many features that you may not
know about. Let's take a look at a few of them.

Colors: With built in color palettes, you
can use Google's or create up to 100 of your
own. You can pick up to four palettes that
randomly rotate on your site.

Channels: If you use Adsense on multiple
sites, it's nice to know which page
and domains are generating the most click
thrus. Channels offer detailed reporting
so you can assign separate channels to
each of your domains, track different
ad formats to see which sites/ads are
pulling better.

You can use up to 50 channels and you can
deactivate them at will. If you use descriptive
names in your titles, you can easily recognize
what you were tracking when you check your
stats later on. You will have to generate
specific code to paste onto your pages.

Ad Formats: Google offers many different ad
formats in various sizes, from buttons to
banners. To view all of the available sizes,
see http://google.com/adsense/adformats
You'll want to experiment with different
formats to see which ones generate the best
click through rates for you.

Image Ads: Don't forget about image ads, which
are offered in four major formats:

Leaderboard 728X90
Banner 468X60
Med Rectangle 300X250
Skyscraper 120X600

You can opt to show a combination of image
and text ads, but not image ads alone. You
can also choose to display image ads only
on some pages of your site and not all of
them. Again, you'll want to test to see if
graphic ads outperform standard text ads.

Public Service Ads: If Google doesn't have
targeted ads to display on your site, they'll
show PSA's (Public Service Ads). To avoid this
you can set up your own "alternate ads" to
appear in their place. By showing your own
ads you can still generate an income instead
of donating the space to charity.

Reports: Google offers many different reports
you can download in CSV format in which you
can then import into any spreadsheet program
for further analysis.

As you can see, Google offers a variety of
features for AdSense users to make their
service work best for your website. Isn't
it time you took a closer look?

**********************************************
By Merle http://EzineAdAuction.com
Need help with your website traffic? Then you
need this home study course which shows you
step by step how to market and promote your
site the right way.
http://www.mcpromotions.com/johnreese.htm ************************************************

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RSS Feed Generator

"The ListGardenT program is a tool for manually
creating and maintaining RSS feeds. It is an
easy to use open source authoring tool operated
with a browser interface that can run locally
on a computer running Windows, Mac OS X, or
Linux, or accessed remotely through a web
server." Free to download.

http://tinyurl.com/3mxzr

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PhotoShop Cafe

Need help with Photoshop? Learn all you need
from the wonderful tutorials and download actions
and much more. Your one stop shop for
everything Photoshop.

http://www.photoshopcafe.com/

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***********************************
Useful Tips
***********************************

MS Image Tool Bar

If you've ever noticed MS Internet Explorer adds
what's called an Image Tool Bar to images when
someone hovers over them on your site. This makes
it a lot easier for visitors to steal your graphics.

There is a way to disarm it so it won't appear on
any of your pages. Paste the following code between
your <.head> tags.

<META HTTP-EQUIV="imagetoolbar" CONTENT="false">

CS Chat R Box

Free script. An easy to use CGI chat script! It
requires absolutely no special software on the
client side and doesn't require any plug-ins.
Fast login, select nickname, text color and go!
If you've been wanting to add Chat to your website
this may be just what you need.

http://tinyurl.com/6qvrc

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If you'd like to swap ads with this ezine please send your
requests to mailto:adswap@merlesworld.com Please include
your ezine name and the number of subscribers.
-------------------

ATTENTION: Small Online Biz Owners!

If you're trying to market your Website and are not
sure where to turn, subscribe to MC Promotions Press
Newsletter and get the information you need to be a
success online. Sure-Fire Promotion/Marketing Tips.
Sites that will help you. Little known advertising
tricks.....and much more. Start increasing traffic
to your site Now http://www.MCPromotionsPress.com

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MCDonalds Nutrition

Stop! Before you shove that Big Mac into your
mouth do you know what your eating? McDonald's
makes it easy to find out the nutrition in
what you're eating before you order.

http://app.mcdonalds.com/bagamcmeal

---------

NewsGator Online Version

Newsgator is an RSS reader that integrates with
Outlook to read your favorite feeds. Now they've
announced a new online version that you can use
to organize and read your feeds totally f-r-e-e.

http://www.newsgator.com/ngs/default.aspx

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Talking Search Engine

How creative! Pick the voice you want to hear male
or female and your search results will be read to
you.

http://www.speegle.co.uk/

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"50 Easy Ways to Promote Your Website"

This f-r-e-e ebook contains over 100 resources that
will help you get traffic to your website quickly
and inexpensively. Grab your copy now at:

http://www.websitetrafficplan.com/ebook.htm

--------

Viral Marketing- F-r-e-e Ebook

Harvey Segal does it again with another
ebook on the subject of viral marketing.
If you don't know already that's one of
the best ways to get the word out on
your product or service.

http://supertips.com/vm/

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Keyword Saturation Ebook

Copywriting is one of the most important factors
in obtaining high search engine rankings. Get
this ebook by Karon Thackston and learn how to
weave your keywords into your website copy for
better placement.

http://tinyurl.com/4h9bt

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HTML Quick Edit Bar

F-r-e-e software that puts an add on onto Internet
Explorer's toolbar so you can edit a document live
in your browser then let's you FTP it up to your
server.

http://www.winutility.com/qeb/

--------

Instant Press Release- Software

It allows anyone to write and professionally
format a press release in a matter of minutes
by simply filling in some blanks and answering
some questions. Totally F-R-E-E.

http://tinyurl.com/5udfb

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Auction Explorer

"The first and only Internet Explorer Add-on for
eBay. Now you have access to the advanced eBay
search features right from within Internet
Explorer. Easily save and navigate searches on
your terms. You can even sync your eBay Watches
and Bids with one click access! "

http://www.auction-explorer.com/

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Well, that wraps it up,once again thanks for joining me.
If you have any comments please send them to comments@merlesworld.com or visit the site.

For advertising rates for this ezine visit http://www.merlesworld.com/advertising.htm

Current subscriber base is over 3,400- My list is clean as all email addresses are removed the very first time they bounce.
Back issues can be reviewed here...http://www.MerlesMission.com

If you are not a subscriber and would like to be send mailto:subscribe@merlesworld.com

For great web hosting or if you're in need of a programmer contact mailto:DavidBlack@SiteDesignandHosting.com .He's wonderful and an expert at what he does. Tell him "Merle" sent ya.

P.S. I am currently in need of testimonials for this ezine.If you enjoy it please let me know. Send to mailto:testimonials@MerlesWorld.com
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If you haven't yet filled in the subscriber survey, get your free gifts by doing it now..and be entered into a drawing for a free ad in this ezine. Winner pulled twice a month. You'll find the survey at:http://www.advancedsurvey.com/ when there put 8243 into the survey number box at the right hand side to take the survey.

I'm now offering my articles for syndication on your website All you have to do is paste SOME code where you want the article to appear and every 10 to 14 days when I update it on my end it will display a fresh article on web design/ maintenance on your site. Easy to do and gives you fresh content without any work whatsoever. For more info and to get to the code Click Here.

Thanks for being a subscriber and I'll see you next time!

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Disclaimer: Merle's World does not accept any responsibility for any liabilities as resulting from any claims in this newsletter or by the advertisers in it. This newsletter is for informational purposes only. We respect your privacy and do not share our mailing list with anyone. All content provided "as is" without warranty of any kind. Comments in this ezine are strictly the opinion of the publisher. Merle does not endorse, and is not responsible for, the above ads. Please use your own discretion when responding to ads in this ezine. Copyright 2001-2004 All Rights Reserved. View our Privacy Policy and our...Site Disclaimer

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