"The Best of the Net Straight to Your Door
March 15, 2005 Issue #150
ISSN: #1527-3105
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Hey Gang,
I'm in a mood. Don't ask me why but for
the past few days I have an urge to hit someone. Well,
it could be something too. Not sure exactly what's wrong
with me. It's definitely some kind of "funk".
Yes, that's a good word for it. I'm in a "Merle
Funk". Care to join me? Maybe it's the crappy winter
weather and the bitter cold. Maybe I've just had enough
of it and everything else.
Of course, work didn't help. They moved
me again. Like the hundredth time this year and gave
me another new Manager but in the process of the move
they lost my stuff. Yep, you heard me right. 4 years
of things that were in and on my desk now gone. EVerytime
they make you move to a new desk you're not allowed
to carry your own box of stuff. They call in movers
to take the stuff away. Leave it to a big corporation
to come up with their own "moving" department.
I guess years ago somebody claimed a back injury moving
a box so now no one can touch anything. Anyway, it appears
they're like a airport I guess and it's as if they lost
my luggage. Needless to say I'm a bit irritated. Do
you think that accounts for my "funk"?
Jim, my significant other has been so
busy working on the outside of the house. We're actually
tearing off one side in order to rebuild and add on
to it. I feel sorry for him he works so hard all day
then has to come home and work all night too. He is
a hard worker. It's going to be months though before
we get this place back in shape. Of course, we've been
living in this hell hole for almost 6 months now and
I think it's starting to get to me. I have to live and
work in the bedroom. I'm sure this is another part of
my "funk syndrome". Aren't you glad you tuned
in today to listen to me whine.
If you want to put me in a better mood
and help to cure my funk please buy my ebook. That would
definitely help to make me feel better. It's called.....drum
roll please...
"Must Have Marketing Resources"
http://mcebook.mcpromotions.com/
If you don't get a copy I might be in
this funk for eternity and you'll hear about it in my
next issue.
If you find the whole "Michael Jackson" case
interesting you might find this amusing. http://www.laserp.com/fun_stuff/escape_neverland.htm
Get your very own MerlesWorld.com toolbar
http://www.effectivebrand.com/LandingPage.aspx/CT7480
Download My f-r-e-e ebook "50 Easy
Ways to Promote Your Website" at http://WebSiteTrafficPlan.com
If you'd like a customized version with your name and
url on the cover I can do that for you and it will only
cost you 15.00. Then you'll have your very own viral
marketing tool to help promote your website.
I'd really like to see you over at the discussion board.
Please give me your thoughts at http://www.merlesworld.com/webbbs/
Don't forget to bookmark the Blog. You'll
want to pay an occasional visit for extra goodies I
find. http://merlesworld.blogspot.com/
This week's winner for a free ad is..
Janet Emo of http://freelance-jan.notlong.com
For your own chance to win fill in the
survey. You'll find the link at the very bottom of this
ezine. A winner is pulled twice a month. Enter now.
Thanks for joining me, let's get to the
good stuff.
Merle
http://www.MerlesWorld.com
http://www.EzineAdAuction.com
http://www.MCPromotions.com |
Google Adsense Now Offering Electronic Payments
https://www.google.com/adsense/
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Are we Getting Less Sp.m?
http://tinyurl.com/6snp9
------
How HTML Email Code Affect E-Mail Deliverability
http://tinyurl.com/43hpa
------
MSN to Launch It's Own PPC Network
http://tinyurl.com/3k44s
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Ebay Launches Int. Classified Ad Site
http://tinyurl.com/6n87f
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A License to Ebay in Ohio
http://tinyurl.com/4jvcp
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Florida man sues bank over $90K wire fraud
http://tinyurl.com/4s9zz
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Ask Jeeves Confirms Bloglines Buy
http://www.clickz..com/news/article.php/3469671
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"It's All About Relationships Online"
Forming good relationships is a part of life;
not
only for ourselves but for our businesses. You
should be thinking of your customers as long-term
clients, not just one time sales. When you work
hard at forming good relationships with them,
you'll find they come back and buy from you again
and again.
Remember this: It's much easier to sell to an
existing client then to find a new one. It's
also less expensive.Another "perk" of making them
happy is they'll refer their friends and associates
to you, which is great for business. Referrals
are like a "personal endorsement" of your work.
By the time a referral calls you, he's already
partially sold on using your products or services.
In essence the referral has given your company
the "stamp of approval."
So how do you go about forming relationships with
clients? Well, first of all you need to care about
their wants and needs -- not appear to care, but
really care. In our rush-rush hurry-up society,
personalized care is hard to find. If you care,
you'll stand out from the crowd and be remembered
in your customer's mind when he needs another
service or product like yours in the future. The
point is to establish long term bonds with them.
There are a variety of things you can easily
incorporate into your "relationship marketing
plan" on a daily basis:
1) After finishing a job for a client, always
"hand write" a thank you card stating how
much you appreciate their business.
2) Keep your eyes open when online for anything
that may interest or affect your customer's
business.Send them a quick e-mail with the URL
or send the page itself. It only takes a minute
but really shows you care.
3) When you find a newspaper or magazine article
that may interest one of your customers, cut it
out and send it to them. Watch for business-related
as well as anything personal you know that they
enjoy.
4) When adding new services or updating prices,
make sure you send your existing clients a copy.
This not only keeps them up to date on new products
or services but also serves as a reminder to call
if they need anything.
5) Make sure that anyone you have done work for is
subscribed to your ezine (you do have one, right?)
An ezine keeps you fresh in clients' minds and
helps to establish trust and credibility.
By giving customers more than they paid for,
they'll perceive you and your business as a
"real value," resulting in return visits and
increased sales.
Work on building relationships with your customers
and the profit margins will take care of themselves.
After all, they can buy from anyone; make them
*want* to buy from *you*.
==================================
"Must Have Marketing Resources" Ebook by Merle
is loaded with VALUABLE online resources you need
to know about, when it comes to running your web
business. Get your copy now at ...
http://mcebook.mcpromotions.com
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http://www.rapidfeeds.com/
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Useful Tips
***********************************
Link Checking
Make sure if you have a larger site to check
the
links on your pages from time to time to make
sure they're still active. You'd be amazed at
how fast link rot can set in on an otherwise
fantastic site. If you use Dreamweaver they have
a built in tool that will run your entire site
thru a checking system and give you a full report
of any errors found. Or you can use an online
service like Link Alarm http://www.linkalarm.com/
"Need Traffic?"
John Reese has put together the most complete
home
study course on how to get traffic to your website.
Take advantage of John's 10 years of online marketing
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http://www.mcpromotions.com/johnreese.htm
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If you'd like to swap ads with this ezine please
send your
requests to mailto:adswap@merlesworld.com
Please include
your ezine name and the number of subscribers.
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ATTENTION: Small Online Biz Owners!
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Yahoo 360
Looks like Yahoo will be opening it's own site
soon where you can share photos and create a
blog. You can sign up to be on their waiting
ist and they'll let you know when it's online
and ready to go.
http://p6.mgl.re2.yahoo.com/index_beta.html
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When you put a CD into your computer it should
play automatically. Sometimes you're autoplay
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Did you know you'll sell more ebooks if you
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Google's Desktop Plug Ins
If you're a user of Google's Desktop you might
have an interest in adding onto its functionality
with these free plug ins you can download.
http://desktop.google.com/plugins.html
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Google's Index Notification
"SEIN notifies you when Google, MSN and
Yahoo
search engines crawl your site. It also tells
you the page the search engine indexed." Must
be running PHP to use and have access to your
PHP scripts.
http://www.jrbtech.com/googleindex/
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Well, that wraps it up,once again thanks for joining me.
If you have any comments please send them to comments@merlesworld.com
or visit the site.
For advertising rates for this ezine visit http://www.merlesworld.com/advertising.htm
Current subscriber base is over 3,200- My list is clean as
all email addresses are removed the very first time they bounce.
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For great web hosting or if you're in need of a programmer
contact mailto:DavidBlack@SiteDesignandHosting.com
.He's wonderful and an expert at what he does. Tell him
"Merle" sent ya.
P.S. I am currently in need of testimonials for this ezine.If
you enjoy it please let me know. Send to mailto:testimonials@MerlesWorld.com
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